IOWA CENTER OF THE ARTS

Branding | Research | Signage | Illustration

PROJECT INTRODUCTION

The objective was to choose an organization to visit and use as a base for a redesign. We then had to create one main signage, one secondary signage, and one tertiary signage. Lastly, we needed to make a map.

SIGNAGE MOCKUPS

I chose an illustrative approach rather than photographic because it fit with an art museum and also allowed me to utilize my illustration skills in a large project. I also chose to use my own art as placeholders in the frames.

PRESENTATION

We needed to create a detailed presentation that included our research, process, signage information. It needed to communicate both through images and descriptive text.

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