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BETTSIE'S ICE CREAM

Branding | Packaging | Consumer Research

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PROJECT INTRODUCTION

The objective was to choose a product and design a system to create a minimum of five variations that were unified but unique. We used consumer research to guide our choices. 

FINAL MOCKUPS

Shows the logo at different sizes, proportions, and in different colors. Also shows the typefaces, colors, text style, and patterns that the brand uses. Scroll through the images on the right to see all of the guidelines.

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RESEARCH AND PROCESS

There was a heavy emphasis on research, as we needed to understand our competitors and the existing conventions. Research was done in stores and online. With that, we  were encouraged to think of ways to stand out on the shelf from our from competitors.

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